“We shape our tools and, thereafter, our tools shape us.” This aphorism, attributed often to media scholar Marshall McLuhan, comes from John Culkin, a friend of McLuhan's who reflects on the theorist's ideas and how they might serve the classroom teacher contending with the demands and distractions characteristic of the so-called “new electronic environment” ( Culkin, 1967, p. Man is born free but everywhere he is in chains. The essay is an effort to grapple with the complex historical attempt to wield control over people through public relations and technologies. The primary aim is to situate the top-down attempt to acquire control over the masses in a larger historical context when sophisticated computing tools began serving the need to track and control populations. Enlisted in the effort to examine the integration propaganda are historical accounts of this emerging order as elaborated by key public servants and intellectuals of the twentieth century. In a world where the manufactured need for ever-increasing speed and efficiency have largely co-opted human reason, we analyze how digital tools threaten to merge with humans. Alongside this analysis stands the historical development of computing tools and the development of data as tools of social control. This essay introduces the concept of convergence as developed by Henry Jenkins and explores how the practice has expanded in the current global pandemic milieu wherein the interests of a technocratic elite converge to cultivate a general acceptance of the digital tools of a new socioeconomic order. This article explores how, in this present period of the Information Age, media manipulate public opinion about and consent for new digital tools and techniques threatening human agency and sovereignty. Fifty years hence, we suggest that the aphorism should include “rewire” humans as the present age of the internet serves as the global nervous system for humankind. Marshall McLuhan observed in the 1960s that humans are toolmakers whose tools eventually reshape them. Department of English Communication, Okinawa Christian University, Nishihara, Japan.
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